We Care Sustainability

We are part of the global movement 1% for the Planet, which means we contribute at least 1% of our profits to this wonderful organisation who are actively putting our contributions towards the most important and meaningful environmental issues available. We are extremely proud to be a part of this movement alongside some amazing businesses that we look up to - we're in great company!

Check out more about 1% for the Planet.


Compost Post Bag

I’m made from corn starch. And the best bit … I can be composted at home! Yip, when you’ve finished using me, just put me in with your food scraps and garden waste, and before you know it, worms will be eating me for breakfast. Better for the environment, better for our oceans, a better tomorrow.

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Home Compostable

Cassava Garment Bag

The packing for this product is made from cassava— looks and feels like plastic but it is in fact made of Cassava (Yucca), an edible root. Cassava contain zero actual plastic and are made from Cassava starch using a proprietary process. Being 100% bio-based, the bags will break down in a matter of months but, should they find their way into a waterway before then, they're completely safe for animals to consume, unlike plastic.

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Compostable Liners

We've chosen to use compostable hygiene liners in our swimwear. Why on earth would you use plastic for this when there's a smarter alternative?

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Our suits are made using Japanese Yamamoto CR (chloroprene rubber), derived from limestone instead of petrochemicals like traditional neoprene. Limestone is an abundant resource and reserves are estimated to last another 3000 years. There are several advantages to using Yamamoto: lighter, warmer, more flexible, it absorbs less water (99.7% impermeable against 70% for a petroleum-based neoprene) and offers a better life span.

The production of Yamamoto is done as environmentally friendly as possible. Using hydroelectricity, the materials are heated to create Yamamoto using approximately one tenth of the heat of standard neoprene production. This heat is also recycled for nursing eels at a nearby eel farm, which is a major food source in Japan.


We are transitioning to organic cotton for our apparel, starting with our Earth tee and shorts. We're proud to be using materials with Global Organic Textile Standard (GOTS) and OEKO-TEX certifications. This is just the beginning and means no nasties in your clothing. :)


We’re all about being kind to the world and empowering the people in it. That includes improving the working conditions for the people we collaborate with in the factories. Our apparel gets made in Indonesia with these lovely cool guys: Mindful Merch

Sustainable Swim

We pay respect to our environment and the ocean by exploring various ways to try and reduce our impact. We aren’t saying this because it is fashionable, not because we feel obliged, but because we want to.

This range of swim has been made using Econyl, regenerated nylon, which has been made by rescuing waste from the ocean and repurposing it into industry leading alternatives.
The high-end fabric is stretchy, buttery soft, elegant and pill resistant. Just rinse in cool, fresh water after having fun to ensure longevity.
We do what we can for the places we adore the most.

Our Swim and Wetsuits are made from a well established company in PRC with high standards both in quality and human resources.
W E T S U I T - C A R E

Taking proper care of your wetsuit makes a difference in its performance and lifespan. Washing and drying your wetsuit regularly helps avoid things like premature wear and tear, mildew and less than pleasant body odors.

Avoid Punctures and Nicks
When putting on your wetsuit, avoid standing over hard or rough surfaces like sharp rocks as they can damage the neoprene (and your feet for that matter). To avoid this, place a towel or board bag over the rough surface. While putting on or taking off you wetsuit be careful with rings, fingernails and watches as they can easily damage the neoprene.

Cleaning Your Wetsuit
Directly after use, always clean and dry your suit as soon as possible.
Rinse your wetsuit with fresh water.
Hand wash with mild non-detergent soap as needed.

Drying Your Wetsuit
After washing and rinsing your wetsuit, turn it inside-out to help retain the flexibility on the outside of the wetsuit. 

Hang to dry on a special wetsuit hanger/padded clothes hanger. NEVER hang on a wire hanger as the metal will cause the neoprene to stiffen, crack, and degrade along the shoulders.

Do NOT dry in the sun. UV rays can damage the neoprene, shortening the overall lifespan of the wetsuit.

Storing Your Wetsuit
Store your wetsuit on a flat surface.
Avoid folding whenever possible to avoid creases and loss of insulating effectiveness.
Leaving your suit in a bag/trunk/mashed-up pile will create bad odors and will reduce its lifespan.

Elements that Can Damage Your Wetsuit
Hot water can ruin neoprene, causing it to lose some of its flexibility.
Sun and UV rays cause neoprene wetsuits to age quickly. Dry your wetsuit in a shaded area when possible. Wetsuits in use are constantly being cooled by the water surrounding them, minimizing sun damage to the neoprene.
Aerosol spray or car exhaust will cause the neoprene to degrade.
Chlorinated water or salt water will break down the neoprene. This is why it is important to rinse your wetsuit with fresh water after use in chlorine or salt water.

Things to Avoid
Do not use bleach.
Do not iron your wetsuit.
Do not store in a hot car.
Be mindful of watches, rings or anything else that might catch the neoprene as you get in or out of your wetsuit.
Avoid putting petroleum jelly on your suit; it makes it slippery and the jelly is hard to remove.
Do not pee in your suit. Urine is a particularly hard smell to remove.

Repairing Tears and Rips
Inspect your wetsuit for rips and tears after each use. The rips and tears are much easier to fix when they are small, and will grow if they go unnoticed. Wetsuits can easily tear from things like fingernails and small rocks. Small tears (around 1-2 inches long) can be easily repaired at home. Tears bigger than a few inches may require professional repair services. If the stitches or seams are torn it may also be a good idea to take your suit to a professional for repairs.

G A R M E N T - C A R E
On average 26% of the environmental impact in a garment’s life happens after it has left the store. The use of resources such as energy, water and the garment’s life-span has a lot to do with how we take care of our clothes at home. That power is ours.

Only wash dirty (clothes)
Unless they’re noticeably dirty, brushing your clothes or turning them inside out and airing, i.e. hanging in a humid place like your bathroom, between wears will keep them fresher for longer. Except your underwear… those you should wash after every wear.

Wash your clothes differently! Sometimes the ‘lazy’ option is the most eco option. 

Wash cool(er)
New machines often have eco settings, so these are the best to choose. And when it comes to washing, short cycles are queen. It’s good to note that washing at 30° uses roughly half as much energy as washing at 60°. Which makes it better for the environment and your energy bill.

And while most care labels suggest the highest permitted temperature, these days most washing detergents will work at lower temperatures. If your clothes are dirty then we recommend that you do wash them. Just be smart. 

Go eco-friendly
Lots of the chemicals in laundry detergents have a negative environmental impact, so aim for ones that have an eco label. Always dose as recommended on the packaging, using more detergent won’t make your clothes cleaner. Stay away from fabric softeners in general and dry cleaning when possible.

Line drying
Though convenient, tumble dryers and drying cabinets use a lot of energy. It’s better for your clothes – and the environment – to hang clothes on a washing line or a clotheshorse to dry.

Repair or redesign
There are so many ways that you can prolong the life of your clothes. Repairing is one obvious way but we’re also fans of simple redesigns.

Don’t waste your clothes – give them to an op shop

Our Sustainability Journey

Check out our blog post on what we are doing on our sustainability journey. Yay!